In the moving picture industry the largest German dealer Teltec and Video Data, as the most successful German online shop, merge their sale businesses for professional video technology. Together they will drive a European expansion.
“At the latest after Teltec took over Videocation last year, it became clear that the future success of a retail company in our industry will also depend on its size“, explains Kay Grätsch, founder and head of the Video Data Group based in Hamburg. He concludes that the partnership would give the joint company a leading role in European competition.
Teltec has long pursued the goal of establishing a Europe-wide network of branches in order to create the conditions for a constantly growing business. On the other hand, Video Data successfully expanded their business through their online channel.
“We were looking for a partner in Hamburg to be present in what we considered the last major, important German media location. With Video Data we’ve found a highly respected competitor who has set standards in online trading during recent years,” sums up Ralf P. Pfeffer, CEO of Teltec AG, headquartered in Mainz-Kastel near Frankfurt.
Although Video Data was not the first sales company in the industry to open an online shop, the consistent implementation of the new business model led to becoming the most successful online shop in the field of professional video technology. With the merger, the widest product portfolio by far meets the greatest online competence.
In the future network, both the branch network and the online area are to grow continuously. Following the two recently added Austrian Teltec locations in Vienna and Salzburg, the European presence will be further expanded. There are concrete plans for Poland, France, and the Czech Republic.
The two sister companies of Video Data also belong to the joint group of companies now. They will continue their businesses at the location in Hamburg unchanged. creative tools GmbH will further expand the area of managed services as well as the consulting-intensive trade and project planning of high-end production solutions and IT infrastructures. Video Data Technik GmbH continues to dedicate itself to the rental and event business.
About Teltec AG
Teltec is a leading, manufacturer-independent system supplier for all aspects of moving pictures.
The company’s product portfolio includes the most important manufacturers of professional production, post-production and distribution technologies. The most comprehensive online store and the only manufacturer-independent product catalogue in the industry are among the unique selling points of the company, which has been operating on the market since 1993.
About VDH Video Data Handels GmbH
Video Data is a specialized dealer for professional video technology, which offers sales, service, installation and support at its Hamburg location since 1992. The online shop opened in 2009 led to a reorientation towards national business. Furthermore, Video Data operates as a distributor and has some exclusive brands in its product portfolio.